Human Resource Development

Capacity Building Programmes in Tourism Development and Management

Objective

Provide intensive training in various disciplines of tourism development, management and promotion. 

Duration

1-3 months (depending on the number of courses)

Indicative budget

Average budget: € 15,000 per course

Outputs / deliverables

Improved capacities of government officials at the national and local level and local community members to develop, manage and promote tourism.

Methodology: 

Series of intensive courses focused at both the central and provincial levels as well as to local communities on:

  • tourism awareness: the social, economic and environmental impacts of tourism;
  • general management of the sector;
  • tourism development policy and product development;
  • implementation of tourism strategies: building strategic partnerships;
  • tourism marketing and marketing mix;
  • image development and management;
  • human resource development;
  • tourism legislation, regulation and classification schemes;
  • performance management and monitoring, optimization of impacts; and
  • pro-poor tourism policies, strategies and practical approaches to engage local communities and local industries in the tourism development and promotion process; and how to encourage sustainable and equitable employment opportunities through tourism.

The courses are as participatory as possible with interactive working sessions and group exercises.  The courses provide international, regional and local case studies and best practices which can be applicable to the local context and participants are also encouraged to bring reports and documentation from their own communities so that they can work on solutions during  interactive break-out sessions.