Policy Planning and Economic Development
Tourism Development Master Plans and Strategic Development Plans
Formulate a long-term development framework for tourism (10-20 years) with emphasis on policy and strategy, planning, institutional strengthening, legislation and regulation, product development and diversification, marketing and promotion, tourism infrastructure and superstructure, economic impact of tourism and tourism investment, human resource development, and socio-cultural and environmental impacts of tourism. It includes a short term (three-year) action plan for priority actions to be undertaken to kick-start sustainable tourism development, and preparation of several demonstration projects for pilot areas.
Outputs / deliverables
A Tourism Development Master Plan which provides an organized and structured framework for tourism development and promotion.
Three phase approach:
Project formulation mission which analyses the current
tourism scenario and prepares a project document (detailed
terms of reference) for the formulation of a Tourism
Development Master Plan.
Formulation of a Tourism Development Master Plan which
focuses on the following sectors:
• tourist activities;
• product development;
• tourism zoning;
• marketing and promotion;
• institutional framework;
• statistics and research;
• legislation and regulation; and
• quality standards of tourism services.
The Plan prioritizes actions for each sector and includes an Action Plan defining roles and responsibilities of various stakeholders, timelines, indicative budgets, monitoring guidelines, and, success criteria.
Phase III: Implementation of the Master Plan by providing technical assistance to the Government in implementing the priority recommendations of the Master Plan.
Note: Tourism Development Master Plans can be formulated at a national or local level. Furthermore, they can also be thematic in nature:
• rural tourism;
• community-based tourism;
• mountain tourism;
• coastal tourism;
• ecotourism; and
• spa tourism, etc.