Destination Management Organizations

Statistical Strengthening and Development of a Tourism Satellite Account (TSA)

Technical product category: 

Facilitate the understanding of the full social and economic dimension of tourism in terms of demand (international and domestic arrivals, characteristics of their visits, and their consumption of goods and services) and supply (characteristics of local industries involved in tourism and details of their production and use of labour and capital), thereby guiding tourism policy and planning while providing a useful lobbying tool to National Tourism Administrations to advocate the cause of tourism.

A regular, competitive and reliable source of tourism statistics and related economic and social data (including information on employment generated by tourism). Capacities built among staff of NTA, National Statistical Office, Central Bank and Immigration Authorities to collect and process tourism-related statistics. 

Product Development and Diversification

Technical product category: 

Increase the competitiveness of the country’s tourism industry by evaluating the scope and diversity of existing and potential tourism resources; providing guidelines for their conversion into quality tourism products based on research of current and future market trends; and, addressing the national and regional challenges of product similarity and lack of product diversity with the ultimate aim of increasing tourist arrivals (including repeat visitors), increasing their length of stay and thereby, spreading the economic benefits of tourism to all parts of the country.

Potential products identified to facilitate diversification. 

Marketing and Promotion Plan

Technical product category: 

Formulate a detailed marketing and promotional plan for the sector taking into account the quality and quantity of tourism products, the diversity of domestic, regional and international source markets, image and positioning, branding, quality and distribution of promotional materials (including e-marketing) and institutional mechanisms for marketing and promotion including public-private partnership. 

Strategic positioning of the country as a tourism destination and identification of tourist patterns and priority source markets and segments.    

Value Chain Analysis and Local Economic Development

Technical product category: 

Investigate the structure and working of the tourism value chain in a destination and the economic value generated, and plan and execute actions to enhance the local economic impact of tourism. In destinations that are concerned about poverty alleviation, specific attention is paid to analysing the amount of income from all transactions in the tourism sector that is received by the poor, and to identifying which particular kinds of transactions are most pro-poor or have the potential to be made more pro-poor. The value chain analysis concludes with an action plan outlining interventions to enhance the local economic impact from tourism in the destination; especially interventions that will secure a significant increase in the flow of income and opportunities to the poor.

Creation of a tourism value chain and strengthened capacity of local stakeholders in the tourism sector to plan and manage interventions to enhance the local economic impact from tourism in the destination. 

Institutional Strengthening and Public-Private Partnership

Technical product category: 

Identify and clarify the present and future roles of the public and private sector organizations in tourism development of the country, and make improvements on operations of tourism associations and tourism boards. 

 Improved institutional framework for tourism development in the country and a public-private participatory model for decision and policy-making processes for tourism development, management and promotion. 

Tourism Legislation and Regulation

Technical product category: 

Formulate a legal and regulatory framework for the sustainable development and management of tourism, protection and conservation of natural and cultural resources; and, facilitation of the involvement of private sector and local communities in tourism development activities.  It reflects the roles and responsibilities of all stakeholders; ensures the rights of international/local tourists; and, ensures the rights and obligations of participating businesses, inbound-outbound tour operators and all other concerned players in the tourism field.

A logical and well-defined legal and regulatory framework for tourism.  

Tourism Physical Planning and Resort Development

Technical product category: 

Provide realistic and practical guidelines for the sustainable development of high quality tourism infrastructure and superstructure with a view to ensuring improved governance and management in the entire planning and development process. 

Comprehensive general and area-specific development guidelines for tourism zones with specific urban designing, land use planning and infrastructure planning. 

Tourism Development Master Plans and Strategic Development Plans

Technical product category: 

Formulate a long-term development framework for tourism (10-20 years) with emphasis on policy and strategy, planning, institutional strengthening, legislation and regulation, product development and diversification, marketing and promotion, tourism infrastructure and superstructure, economic impact of tourism and tourism investment, human resource development, and socio-cultural and environmental impacts of tourism. It includes a short term (three-year) action plan for priority actions to be undertaken to kick-start sustainable tourism development, and preparation of several demonstration projects for pilot areas.

A Tourism Development Master Plan which provides an organized and structured framework for tourism development and promotion.

Tourism Policy

Technical product category: 

Formulate a tourism policy to guide all tourism development, operations and management so as to meet the Government’s immediate and long-term objectives for tourism. The policy, based on the principles of sustainability, is in line with international best practices to ensure the competitiveness of the national tourism industry within a regional and global scenario.

A tourism policy which identifies tourism as a key economic growth sector and guides its development over the long-term.